Misleading and Corrective Advertising

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Bayer has become somewhat of a federal poster child for the 's request for the placement of , which is designed to correct misleading messages.

In 2009, for example, as the reads, Bayer HealthCare Pharmaceuticals produced and aired corrective DTC for Yaz, a birth control pill, following a warning from FDA regarding misleading claims.

Bayers Yaz ads, according to the FDAs 2008 warning letter, were misleading because they broaden the drug's indication (to include PMS), overstate the efficacy of Yaz, and minimize serious risks associated with the use of the drug. Thus, the TV Ads misbrand the drug in violation of federal statutes and regulations. Info: yaz recall

Who knows how often the understated risks of Yaz in advertising slipped under a consumers radar and stimulated interest in the drug? Yaz lawsuits have been filed to protect the rights of the injured to compensation. Info: yaz lawsuit

Based on scientific information available at the time, the FDA in April 2012 updated the warnings and precautions for Yaz/Yasmin/ocella to include the increased risks of thromboembolic disorders and other vascular problems.

Yaz is a combination oral contraceptive that contains , or DRSP, and ethinyl estradiol. In addition to pregnancy prevention, the drug is approved also to treat premenstrual dysphoric disorder, which is not the same as , and moderate acne for patients who are at least 14 years old.

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